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Digital Butterfly Effect: The Impact of an “Experience First” Approach

In the fast-evolving landscape of digital transformation, the concept of 'experience first' is not just a buzzword but a strategic imperative. As the UX/UI Practice Manager, it's my mission to delve into the profound impact of digital employee experience on both individuals and organisations. Join me on a journey from initial considerations to post-interaction reflections, with insights from Gartner research.


The Power of Digital Dexterity: Transforming Career Advancement

An astounding 80% of employees believe that improving their digital skills will significantly advance their careers, according to an October 2022 Gartner report (“Transform the Digital Employee Experience with an Evolving Digital Workplace”). This underscores the vital connection between a seamless digital experience and personal and professional growth. We go beyond technology utilisation, empowering employees to effortlessly navigate the digital landscape and fuel their career development.  I consider myself a forever learner and I am always seeking opportunities to enhance my learning and digital skills, and I encourage my team and colleagues to do the same. There are so many ways to foster your digital dexterity, consider online courses, workshops, or podcasts.  


Designing Seamless Experiences: A Nurse's Tale

Consider the life of a nurse—dedicated to delivering optimal patient care while juggling various digital interactions on their mobile phones, desktops, or virtual agents. Our responsibility is to ensure their digital journey is not a hindrance but a facilitator of their primary role. By designing intuitive and efficient digital experiences, we remove friction and allow healthcare professionals to concentrate on what truly matters: providing exceptional care. You can simplify your digital interactions by organising your digital workspace for efficiency. Streamline your tools and prioritise those that contribute most to your primary responsibilities.


Attention to Detail: Elevating Help Desk Interactions

In support roles like help desk employees, attention to detail is essential. Understanding that help desk interactions often occur during challenging moments, we aim to transform these experiences. Whether it's submitting a ticket or interacting with a virtual agent, we are committed to ensuring a positive final touchpoint. By empathetically addressing emotional states, we improve overall satisfaction and foster a sense of support and reliability. I am sure you have heard the phrase "It doesn't cost anything to be kind". In your customer interactions, focus on empathy. During your next interaction do your best to understand the user's emotional state and tailor your support to provide not just solutions but a positive experience.


Navigating Uncertainty: Educating on AI and Generative Technology

Incorporating cutting-edge technologies like Generative AI requires prioritising user control and understanding. While this new frontier may seem overwhelming, Gartner's research shows that 91% of employees believe that improving digital skills enhances work effectiveness. Our role extends beyond simply implementing AI. We assist clients in comprehending AI concepts so they can confidently direct and interact with the technology. By providing educational resources that demystify the implications of Generative AI, we empower users to feel in command rather than confused. Our goal is not just to introduce new technology, but to ensure that stakeholders understand its impact on their business and users understand how to leverage the technology.

An easy thing that you can do is stay informed about emerging technologies in your industry. Proactively seek understanding, attend workshops, and engage with educational content to demystify the complexities of new technologies.


Elevating Experiences, Empowering Futures

In the world of digital employee experience, the journey is just as important as the destination. By prioritising a seamless pre-engagement, fostering positive real-time interactions, paying attention to detail, and educating on emerging technologies, we pave the way for a future where experience isn't just a priority—it's the driving force behind success. Dive deeper into our commitment to unparalleled experiences by exploring our latest ‘experience first’ portfolio.

Explore our portfolio


Breanne Creelman

Breanne is a Director of UX/UI at Thirdera Digital. She is a UI/UX specialist with a background in graphic design, marketing, and branding. Breanne has over fifteen years of experience helping clients adopt tailored experiences that harness organisational capabilities.
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