Elevating Market Research and Product Development with ServiceNow SPM

As brand leader of the fresh liquid milk category in Australia, New Zealand, United States, and China, this customer realized that its market research and product development functions were operating sub-optimally due to technology and process restraints. 

Project Snapshot

Key Challenges

The market research and product development teams were using a combination of offline tools such as MS Excel, PowerPoint, and Word to document, track, and report their projects. This approach posed numerous challenges:

	Lack of a centralised online solution to track market research and product development projects.
	Disparate data sets captured several stands alone Excel workbooks, Word documents, and PowerPoint slides.
	No central location to capture project financials, issues, decisions, risks, and actions.
	Compliance issues due to lack of audit history on approvals/changes made to the projects.

Our Solution

Leveraging ServiceNow Strategic Portfolio Management (SPM), Thirdera, a Cognizant company built a tailored solution to streamline the user experience for the market research and product development teams.

	Centralised project management Built a hub to capture projects, financials, risks, issues, decisions, actions, and changes in a centralized location.
	Real-time reporting and analytics Automated reporting capabilities with out-of-the-box reports and customizable dashboards tailored to specific needs.
	Comprehensive audit trail and compliance Enabled customer to capture a detailed audit history of all changes made to projects, fulfilling compliance requirements.
	Flexible form and view customisation Implemented a feature that allows customer to purpose-build forms, views, and fields that align with the teams' requirements.

The Result

About Thirdera, a Cognizant company

Thirdera, a Cognizant company is an Elite-level ServiceNow partner, enabling customers to maximize the value of the ServiceNow platform through workflow-enabled services and solutions. Founded in 2021 and acquired by Cognizant in 2024, Thirdera, a Cognizant company is one of the largest and most credentialed ServiceNow partners globally. We offer world-class guidance to help businesses accelerate growth and productivity. With expertise and capabilities spanning experience design, process optimization, and AI-accelerated solutions, we are ushering in the next era of transformation, automation, and partner expectation. Visit www.thirdera.com for more information.

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